Manufacturer's pricing strategies in cooperative and non-cooperative advertising supply chain under retail competition
نویسندگان
چکیده
منابع مشابه
Retail competition and cooperative advertising
We consider a cooperative advertising channel consisting of a manufacturer selling its product through a retailer in competition with another independent retailer. The manufacturer subsidizes its retailer’s advertising only when a certain threshold is positive. Moreover, the manufacturer’s support for its retailer is higher under competition than in its absence.
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ژورنال
عنوان ژورنال: international journal of industrial engineering computations
سال: 2014
ISSN: 1923-2926,1923-2934
DOI: 10.5267/j.ijiec.2014.3.001